Every four years, the United States sends an impressive contingent of athletes to the global summer games, typically ranging from 600 to 650 competitors. When you include coaches, medical staff, trainers, and operations/logistics personnel, the total number swells to between 1,000 and 1,200 individuals. Managing such a vast group in a foreign country during one of the world’s largest events is a monumental logistical challenge.

These events usually welcome dozens of millions of attendees. This influx, combined with the complexity of coordinating branding, promotional presence, inventory management, and accommodation, places enormous demands on global security operations centers (GSOC).

Logistical Challenges of Sponsoring a Global Event

Brands face a myriad of logistical issues when sponsoring a global event. On the ground, teams are busy coordinating their promotional presence in multiple locations, managing inventory, and organizing accommodation and entertainment for staff and guests. Each task requires meticulous planning and execution to ensure a smooth operation throughout the event.

Adding to these challenges, major cities pose certain security threats, heightened by current levels of alarm due to terrorism risks.

Leveraging Technology for Safety and Efficiency

Understanding the high stakes, brands are taking proactive measures to enhance safety and efficiency by partnering with Carbyne APEX. This cloud-native emergency call-handling system enables their staff and members on the ground to reach the GSOCs directly for any safety-related concerns.  

Without this technology, while abroad, their teams rely solely on local authorities, scrambling to find help in a foreign language with unfamiliar processes and complex logistics to find help. Brands are choosing to prioritize the well-being of their teams and have taken control of its safety, ensuring their groups have the necessary tools preemptively.

Innovative technological solutions are designed to maintain seamless operations and enable swift responses to potential emergencies.

Caller location and video capabilities alongside Responder Connect provide the brand’s security team first responders with real-time visual and audio information from the scene, delivering firsthand situational awareness before they arrive. This accelerates response times and enhances the safety of field teams, all with a simple click.

With Carbyne Apex Video and Responder Connect, participating brands use an all-in-one safety solution that allows them to communicate quickly and efficiently without language barriers. The Two-way Translation feature is especially valuable in a foreign country, allowing its members to communicate with first responders in their native language, while the operator hears them in their own language. This ensures quicker and clearer communication should an emergency arise.

By incorporating these technological advancements, brands are better prepared to handle the complexities and risks associated with participating in major global events. This proactive approach not only enhances the safety and well-being of their team but also ensures smooth and efficient operations throughout the event.